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DOING WHAT MATTERS(ISBN=9780307451781)书籍详细信息
- ISBN：9780307451781
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2010-01
- 页数：暂无页数
- 价格：73.50
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
When Warren Buffett was asked why the Gillette board of
directors chose Jim Kilts to be CEO, he said, “Jim made as much
sense in terms of talking about business as anybody I’ve ever
talked to. If you listen to Jim analyze a business situation you
get absolutely no baloney. And, frankly, finding someone like that
is a rarity.”
There is only one CEO in recent times who has faced—and succeeded
at—the extraordinary challenges of leading three major
companies—Gillette, Nabisco, and Kraft—into prosperous futures by
doing what matters on the fundamentals.
That CEO is Jim Kilts. In this vivid first-person account he
reveals his system for success that is both cutting-edge and
back-to-basics. Doing What Matters—the action plan for identifying
and tackling what’s important and ignoring the rest—is the key to
winning in a warp-speed world where the need for revolutionary
speed and decisiveness increases by the day.
Kilts illustrates his ideas with colorful stories, such as “that
little red razor.” A new product idea he proposed early on at
Gillette, it was initially shelved because “everyone knew you
couldn’t sell a red razor,” but went on to become one of Gillette’s
biggest marketing successes ever.
Jim Kilts’s focus on both business fundamentals and personal
attributes provides the “complete package,” showing how to get
results that make a difference through:
? Intellectual integrity: The ability to face the unvarnished
truth about yourself and your business and using what you see as
the basis for action.
? Generating emotional engagement and enthusiasm: Using the force
of your personality and ideas to infuse people and an entire
organization with a sense of purpose and mission.
? Action: Gillette, with just five product lines, had over 20,000
SKUs. After studying the issue for over two years, there were still
20,000. How Kilts got Gillette off the dime to pare down the number
to 7,000 almost overnight is an astonishing example of getting the
rubber to meet the road—with enormous benefits to the
business.
? Understanding the right things through an overarching concept
to frame and filter issues: For Jim Kilts it was Total Brand Value,
the framework he used in the consumer products industry for
achieving better, faster, and more complete results than the
competition.
Whether you’re CEO of a multibillion-dollar global company, the
brand manager for a product, an entrepreneur starting a small
business, or just beginning a career, Doing What Matters provides
the practical ideas that get results—ranging from a day one action
plan for starting a new job to a chorus of cheers and support to a
program of total innovation that involves everyone in changes from
small to “big bang.”
From the Hardcover edition.
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作者介绍：
JAMES M. KILTS, a founding partner of the private equity firm
Centerview Partners, previously was chairman and CEO of the
Gillette Company and prior to that CEO of Nabisco and Kraft. He has
been a visiting lecturer and executive-in-residence at the
University of Chicago, where he established the James M. Kilts
Center for Marketing at the Graduate School of Business.
JOHN F. MANFREDI, managing partner of Manloy Associates, formerly
was senior vice president of investor relations and corporate
affairs at the Gillette Company and prior to that executive vice
president at Nabisco.
ROBERT L. LORBER is president and CEO of the Lorber Kamai
Consulting Group and associate professor at the University of
California at Davis.
From the Hardcover edition.
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其它内容：
媒体评论
"Jim Kilts transformed Gillette. Before his arrival, the
company was a study in self-deception. Great brands were being
mishandled, operational and financial discipline was non-existent
and fanciful promises to investors were standard practice. In
record time, Jim excised these business pathogens. I've learned
much from Jim. So, too, will readers of this book."
--Warren E. Buffett
"Doing What Matters is an insightful and practical approach to
business by a transformative leader with a great track record of
success."
--Jack Welch
Jack Welch, LLC
Jim Kilts is a proven wizard at making companies run.
--Wall Street Journal
From the Hardcover edition.
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