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ADIDAS 阿迪达斯产品设计书籍详细信息
- ISBN：9789812454843
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-11
- 页数：240
- 价格：252.80
- 纸张：铜版纸
- 装帧：袋装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Brands A-Z is a series that tells the story of independent, creative and alternative brands, with each title delving into the history of chosen brands, reflecting its corporate culture and showcasing it winning designs. The book on Adidas focuses in the definitive advertising campaigns by the brand, charts the creative thinking processes that produced the much-acclaimed campaigns over the years and showcases a series of creative artwork, Brand A-Z: Adidas also features interviews with designers and incorporates the corporate culture of the brand to give the readers an insight into the street wear German brand.This visually stimulating book is a must-have for fans of the brand and also serves as an inspiration for designers and those in the advertising industry.
书籍目录：
The History of adidas
Adi Dassler’S Dream
3-Stripes&The Olympic Games
adidas Ambassadors
Every Shoe Has a Story
The Three Divisions
Sport Performance
Sport Heritage
Sport Style
Creative CampaigBS
World of Sports
Store Design
Acknowledgements
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原文赏析：
In July 2002, adidas presented a revolutionary new business strategy for the adidas brand, aimed at expanding its customer base and driving top-line growth. The new structure is a fundamental shift from the traditional "Footwear" and "Apparel" structure, introducing a new three-divisional approach with the "Sport Performance", "Sport Heritage" and "Sport Style" divisions.
The products in the adidas Sport Performance division are developed for the sports performance market but have design appeal, encouraging consumers to wear the products both on and off the court or playing field.
The adidas Sport Heritage division contains adidas Originals products. Originals products seek to extend the brand's unique and authentic heritage to the lifestyle market. Design and functionality are already str...
其它内容：
书籍介绍
《阿迪达斯品牌》主要内容：Brands A-Z is a series that tells the story of independent, creative and alternative brands, with each title delving into the history of chosen brands, reflecting its corporate culture and showcasing it winning designs. The book on Adidas focuses in the definitive advertising campaigns by the brand, charts the creative thinking processes that produced the much-acclaimed campaigns over the years and showcases a series of creative artwork, Brand A-Z: Adidas also features interviews with designers and incorporates the corporate culture of the brand to give the readers an insight into the street wear German brand.This visually stimulating book is a must-have for fans of the brand and also serves as an inspiration for designers and those in the advertising industry.
书籍真实打分
故事情节：9分
人物塑造：5分
主题深度：4分
文字风格：6分
语言运用：3分
文笔流畅：4分
思想传递：5分
知识深度：8分
知识广度：5分
实用性：6分
章节划分：7分
结构布局：4分
新颖与独特：6分
情感共鸣：5分
引人入胜：9分
现实相关：9分
沉浸感：4分
事实准确性：8分
文化贡献：9分
网站评分
书籍多样性：6分
书籍信息完全性：8分
网站更新速度：9分
使用便利性：3分
书籍清晰度：9分
书籍格式兼容性：4分
是否包含广告：4分
加载速度：6分
安全性：5分
稳定性：4分
搜索功能：4分
下载便捷性：9分
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