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GROUNDSWELL EXPANDED AND REV ED(ISBN=9781422161982) 英文原版书籍详细信息
- ISBN：9781422161982
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-12
- 页数：352
- 价格：101.90
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Corporate executives struggle to harness the power of social
technologies. Twitter, Facebook, blogs, YouTube are where customers
discuss products and companies, write their own news, and find
their own deals but how do you integrate these activities into your
broader marketing efforts? It's an unstoppable groundswell that
affects every industry -- yet it's still utterly foreign to most
companies running things now.
When consumers you've never met are rating your company's
products in public forums with which you have no experience or
influence, your company is vulnerable. In Groundswell, Josh Bernoff
and Charlene Li explain how to turn this threat into an
opportunity.
In this updated and expanded edition of Groundswell, featuring an
all new introduction and chapters on Twitter and social media
integration, you'll learn to:
· Evaluate new social technologies as they emerge
· Determine how different groups of consumers are participating
in social technology arenas
· Apply a four-step process for formulating your future
strategy
· Build social technologies into your business
Groundswell is required reading for executives seeking to protect
and strengthen their company's public image.
书籍目录：
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作者介绍：
Charlene Li is an independent thought leader and founder of
the Altimeter Group. Josh Bernoff is a vice president at Forrester
Research and one of their most senior and most frequently quoted
research analysts. He created the Technographics segmentation, a
classification of consumers according to how they approach
technology.
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在线阅读地址：GROUNDSWELL EXPANDED AND REV ED(ISBN=9781422161982) 英文原版在线阅读
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其它内容：
书籍介绍
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:
· Evaluate new social technologies as they emerge
· Determine how different groups of consumers are participating in social technology arenas
· Apply a four-step process for formulating your future strategy
· Build social technologies into your business
Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
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