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ZIGZAG PRINCIPLE: THE GOAL SETTING(ISBN=9780071774581)书籍详细信息
- ISBN：9780071774581
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-10
- 页数：198
- 价格：118.00
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Zigzag Your Way to Success! Have you ever set your sights on
the top of a mountain and then started your ascent by heading
straight through the trees and up the sheer cliffs? Or driven in
your car to the other side of town--as the crow flies? Of course
not! Because you instinctively know that, just as a river has to
wend its way around obstacles, the best route is never actually a
straight line! In The Zigzag Principle, Rich Christiansen applies a
foundational law of nature to business management,
entrepreneurship, goal-setting, and life in general as he explores
why zigzagging toward our intended outcomes is more effective than
trying to bulldoze our way through whatever stands between us and
our objectives. Christiansen helps you get started, make your way
over the big hill to initial profitability, and minimize risks
along the way. A s the head of well-established corporations and as
the brains behind numerous start-ups, Christiansen has been through
it all, and he's charted all the zigs and zags you'll encounter. In
The Zigzag Principle, he documents everything he has learned,
including how to: Identify your destination Create a defined set of
values to help you as your business finds its way Add resources and
hire the right people, as you turn the cash you have into fuel for
more Replicate your successes to bring your product to the masses
Protect your resources, your family, and your sanity The simplicity
of a straight line can be seductive. But it's not a realistic way
to go about achieving your goals, because you will always come upon
unexpected obstacles in the road. Zigzagging requires you to be
nimble and flexible, to "bootstrap," and to be able to take
advantage of multiple opportunities. What it delivers is
success--in business and in life--far beyond your initial plans and
dreams. Use The Zigzag Principle to assess your resources, use them
to their fullest, and keep yourself and your team motivated--all
while living a life of balance. Praise for The Zigzag Principle
"Rock-solid principles so simple that you will read this book
wondering how you could have missed seeing truths that are so
obvious." --Stephen R. Covey, bestselling author of The 7 Habits of
Highly Effective People "Our economy will be saved and grow again
through the industry of focused entrepreneurs who will hire
thousands of employees to meet the needs of customers. This
thoughtful and inspired book will guide creative and energized
business men and women to accomplish their loftiest dreams and
restore America's prosperity once again." --Alan E. Hall,
entrepreneur, angel investor, venture capitalist, cofounder of
Mercato Partners "The Zigzag Principle is the new way of doing
business. It will increase your chances of success by 90 percent
and eliminate so much of the stress that business owners face."
--Garrett Gunderson, New York Times bestselling author of Killing
Sacred Cows "The Zigzag Principle has revolutionized the way I run
my business. It works, it measures, it performs. Every business
should know and implement this principle!" --Curtis Blair,
cofounder and general manager, Froghair "Rich Christiansen is one
of the most insightful, practical, and cost-conscious entrepreneurs
in the world today. Listen to Rich. He won't steer you wrong."
--Roy H. Williams, author of the New York Times and Wall Street
Journal bestselling Wizard of Ads trilogy "I don't believe
entrepreneurship is something you can truly learn from a book.
Everyone has to make their own mistakes. Nevertheless, if you've
already made some mistakes then you'll find The Zig Zag Principle
to be a no b.s. guide to starting, nurturing and succeeding at
entrepreneurship." --Jeffrey Eisenberg, author of the New York
Times and Wall Street Journal marketing bestsellers Call to Action
and Waiting For Your Cat To Bark? "Entrepreneurs, you need not fear
failure anymore! With The Zigzag Principle in hand, you will have
all the tools you need to increase your probability of success the
instant you apply the concepts in this book." --Rick Sapio, founder
and CEO of Mutual Capital Alliance, Inc, Dallas, Texas "The Zigzag
Principle isn't feel-good fluff--it is a logical and practical
formula that you can put your hands on, and it will increase the
rate of success of any business you apply it to." --Moe Abdou,
Principal and founder, 33 Voices "The Zigzag Principle is more
powerful than the 'release and iterate' mentality which is so
prevalent today. I have adjusted my planning to incorporate this
principle in our product launches. Properly executed, The Zigzag
Principl will keep folks like me out of financial hot water."
--David McInnis, founder of PRWeb.com and founder and CEO of
Cranberry LLC, Venture Partners "Most entrepreneurs find it
complicated and difficult to build their businesses. Rich has done
a masterful job with The Zigzag Principle to make complex things
simple and the difficult easy--and it works! It will help you get
where you want to be with more confidence and certainty." --Murray
Smith, New York Times bestselling coauthor of The Answer and CEO of
MainStreetMentor.com "Whether you are a parent, an entrepreneur, a
factory worker, or a middle manger, The Zigzag Principle will
provide you with a framework and a formula that will empower you to
make changes in your world you had never felt were possible."
--Joseph Grenny, New York Times bestselling coauthor of Influencer:
The Power to Change Anything "The Zigzag Principle delivers the
epiphany of the decade for business owners. These strategies are
non-intuitive, but proven to be solid and dependable, which is why
this is such an important work. Not only will you profit faster
than you thought possible, you'll also enjoy greater balance and
fulfillment in the process." --Leslie Householder, Award-winning
bestselling author of The Jackrabbit Factor: Portal to Genius About
the Book:
书籍目录：
Acknowledgments
Introduction: Deliberate Detours
ONE Assessing Resources--What's in Your Pocket?
TWO Beacons in the Fog and Catalyzing Statements
THREE Values--A Firm Foundation
FOUR Zig Number 1--Drive to Profitability
FIVE Zag Number 2--Adding Processes and Resoc.es
SiX Zig Number 3--Adding Scale
SEVEN Boundaries and Guardrails
EIGHT Rewards--Finding Hidden Treasures
NINE Avoiding the All-or-Nothing Trap
Index
作者介绍：
Rich Christiansen spent the
first half of his career as an executive, running the PC division
of Mitsubishi Electronics, working at Novell, and becoming general
manager of About.com. Today, he is in high demand as a mentor and
small business consultant. Christiansen is coauthor of Bootstrap
Business: A Step-by-Step Business Survival Guide.
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书籍介绍
Zigzag Your Way to Success! Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in your car to the other side of town--as the crow flies? Of course not! Because you instinctively know that, just as a river has to wend its way around obstacles, the best route is never actually a straight line! In The Zigzag Principle, Rich Christiansen applies a foundational law of nature to business management, entrepreneurship, goal-setting, and life in general as he explores why zigzagging toward our intended outcomes is more effective than trying to bulldoze our way through whatever stands between us and our objectives. Christiansen helps you get started, make your way over the big hill to initial profitability, and minimize risks along the way. A s the head of well-established corporations and as the brains behind numerous start-ups, Christiansen has been through it all, and he's charted all the zigs and zags you'll encounter. In The Zigzag Principle, he documents everything he has learned, including how to: Identify your destination Create a defined set of values to help you as your business finds its way Add resources and hire the right people, as you turn the cash you have into fuel for more Replicate your successes to bring your product to the masses Protect your resources, your family, and your sanity The simplicity of a straight line can be seductive. But it's not a realistic way to go about achieving your goals, because you will always come upon unexpected obstacles in the road. Zigzagging requires you to be nimble and flexible, to "bootstrap," and to be able to take advantage of multiple opportunities. What it delivers is success--in business and in life--far beyond your initial plans and dreams. Use The Zigzag Principle to assess your resources, use them to their fullest, and keep yourself and your team motivated--all while living a life of balance. Praise for The Zigzag Principle "Rock-solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious." --Stephen R. Covey, bestselling author of The 7 Habits of Highly Effective People "Our economy will be saved and grow again through the industry of focused entrepreneurs who will hire thousands of employees to meet the needs of customers. This thoughtful and inspired book will guide creative and energized business men and women to accomplish their loftiest dreams and restore America's prosperity once again." --Alan E. Hall, entrepreneur, angel investor, venture capitalist, cofounder of Mercato Partners "The Zigzag Principle is the new way of doing business. It will increase your chances of success by 90 percent and eliminate so much of the stress that business owners face." --Garrett Gunderson, New York Times bestselling author of Killing Sacred Cows "The Zigzag Principle has revolutionized the way I run my business. It works, it measures, it performs. Every business should know and implement this principle!" --Curtis Blair, cofounder and general manager, Froghair "Rich Christiansen is one of the most insightful, practical, and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong." --Roy H. Williams, author of the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy "I don't believe entrepreneurship is something you can truly learn from a book. Everyone has to make their own mistakes. Nevertheless, if you've already made some mistakes then you'll find The Zig Zag Principle to be a no b.s. guide to starting, nurturing and succeeding at entrepreneurship." --Jeffrey Eisenberg, author of the New York Times and Wall Street Journal marketing bestsellers Call to Action and Waiting For Your Cat To Bark? "Entrepreneurs, you need not fear failure anymore! With The Zigzag Principle in hand, you will have all the tools you need to increase your probability of success the instant you apply the concepts in this book." --Rick Sapio, founder and CEO of Mutual Capital Alliance, Inc, Dallas, Texas "The Zigzag Principle isn't feel-good fluff--it is a logical and practical formula that you can put your hands on, and it will increase the rate of success of any business you apply it to." --Moe Abdou, Principal and founder, 33 Voices "The Zigzag Principle is more powerful than the 'release and iterate' mentality which is so prevalent today. I have adjusted my planning to incorporate this principle in our product launches. Properly executed, The Zigzag Principl will keep folks like me out of financial hot water." --David McInnis, founder of PRWeb.com and founder and CEO of Cranberry LLC, Venture Partners "Most entrepreneurs find it complicated and difficult to build their businesses. Rich has done a masterful job with The Zigzag Principle to make complex things simple and the difficult easy--and it works! It will help you get where you want to be with more confidence and certainty." --Murray Smith, New York Times bestselling coauthor of The Answer and CEO of MainStreetMentor.com "Whether you are a parent, an entrepreneur, a factory worker, or a middle manger, The Zigzag Principle will provide you with a framework and a formula that will empower you to make changes in your world you had never felt were possible." --Joseph Grenny, New York Times bestselling coauthor of Influencer: The Power to Change Anything "The Zigzag Principle delivers the epiphany of the decade for business owners. These strategies are non-intuitive, but proven to be solid and dependable, which is why this is such an important work. Not only will you profit faster than you thought possible, you'll also enjoy greater balance and fulfillment in the process." --Leslie Householder, Award-winning bestselling author of The Jackrabbit Factor: Portal to Genius About the Book:
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