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(完美措词系列——高层主管演讲) Perfect Phrases for Executive Presentations书籍详细信息
- ISBN：9780071467636
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2006-12
- 页数：220
- 价格：63.40
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Any successful leader will tell you: Giving a strong presentation is the most immediate and powerful way to set goals, form strategies, and sell your vision-to both internal and external audiences. Perfect Phrases for Executive Presentations not only tells you how to plan and deliver your address, but also provides phrases for every part of the speech or presentation. Organized by speech type and audience, you'll be walked through the beginning, middle, and end of a speech, giving you effective phrases to use. This invaluable book includes.
A detailed review of building an effective presentation for a wide variety of meetings and conferences.
Instructions and phrases for writing effective speeches for nearly 30 different groups and interests, from shareholders to commencements.
Techniques you can use to become a more effective speaker.
书籍目录：
Preface
Part One. What Makes a Great Speech?
1. Quickly Establish a Link, a Relationship with Your Audience
2. Speak to and with the Audience: Make Your Speech Interactive
3. Begin Right Away and Make Your Purpose Clear at the Outset
4. Give Your Speech a Simple and Easily Perceivable Organization
Announce the Structure of Your Speech at the Outset
Mark Your Transitions
Changing from One Perspective to Another
5. Practice Authenticity
6. Be Clear About the "Audience Value"You're Presenting
7. Create a Strong and Memorable Ending
8. If There Will Be a Q&A Session After Your Speech
Part Two Speeches at Internal Meetings and Conferences
9. General Employee or Management Briefings
Begin with a Note of Enthusiasm and Organizational Unity
Review the Strategies and Connect Employees' Jobs with the Corporate Plan
If Your Organization Is Playing Catch-up
If Appropriate, Congratulate Them for Their Cost-Containment Efforts
Note That Continuous Competitive Pressure Is a Given, as Is Continuous Improvement
If the Entire Industry Is Struggling, You Can Note That Fact and Make a Motivational Point
Note That Productivity Savings Alone Are Not Sufficient to Grow the Bottom Line
Show That You Appreciate the Difficulty of Their Jobs and Their Challenges as Managers
Articulate the Fundamental Balancing Act of Management
Emphasize the Need for Constant Re-examination and Renewal
Summarize the Basic Structure of Your Presentation
End on an Optimistic and Inspirational Note
10. Gatherings of a Particular Management Level or Functional Specialty
In Speeches to a Particular Staff Group, Reassure the Audience of Their Value and Bright Future
If Appropriate, Point Out What an Efficient Organization They Are
Make a Suggestion for Ongoing Professional and Personal Growth
……
Part Three Speeches to External
Part Four Specific Speech Situations
Part Five Ceremonial Speeches Internal and External)
Part Six Phrases and Language Strategies for Specific Audiences
Part Seven Becoming a More Effective Executive Speaker
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书籍介绍
THE RIGHT PHRASE FOR EVERY SITUATION ...EVERY TIME Any successful leader will tell you: Giving a strong presentation is the most immediate and powerful way to set goals, form strategies, and sell your vision-to both internal and external audiences. Perfect Phrases for Executive Presentations not only tells you how to plan and deliver your address, but also provides phrases for every part of the speech or presentation. Organized by speech type and audience, you'll be walked through the beginning, middle, and end of a speech, giving you effective phrases to use. This invaluable book includes A detailed review of building an effective presentation for a wide variety of meetings and conferences Instructions and phrases for writing effective speeches for nearly 30 different groups and interests, from shareholders to commencements Techniques you can use to become a more effective speaker
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