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(苹果模式：12堂创新管理课程) APPLE WAY书籍详细信息
- ISBN：9780072262339
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-12
- 页数：206
- 价格：204.20
- 纸张：胶版纸
- 装帧：精装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
“We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs
The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:
Make the customer and the product king
Balance manufacturing with delivery logistics
Motivate and inspire people outside the company to do your marketing and public relations
Invent new distribution channels
Decide on your company image and stick to your guns
Leapfrog the competition
Learn from both successes and missteps
书籍目录：
Introduction
Chapter 1. Marvels and Margins
Chapter 2. Find the Future
Chapter 3. Take Their Breath Away
Chapter 4. Guard the Family Jewels
Chapter 5. Keep Your Friends (Reasonably) Close to You
Chapter 6. Keep Your Promises
Chapter 7. Build the Cult
Chapter 8. Get It Out There
Chapter 9. Keep Your Cool
Chapter 10. Flog the Bad Guys
Chapter 11. Fix Your Leaders
Chapter 12. Fix Your Plan
Notes
Index
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Book Description
With more than 10 million iPods sold to date, an unprecedented 250 percent stock value increase in just one year, and a net income increase of 530 percent, Apple has skyrocketed to dizzying heights of success. But the ride has not always been smooth, and the company’s legendary cofounder, Steve Jobs, has seen it all. From its early unveiling of the unreliable, clunky $9,995 “Lisa” computer in 1983, to its recent staggeringly successful breakthrough product, the iPod, this company has not only reinvented itself many times over, but it also has revolutionized the entire computer industry. What are its secrets? Find out in The Apple Way.
In today’s fast-moving technology world, Apple has learned--often through hard-won wisdom--that you can’t do it by yourself, no matter how smart you are. Markets move quickly, technologies grow complex, and too many intelligent people invest too much time and money in innovation. The Apple Way reveals the secrets and management principles that keep Apple ahead of the curve--including innovative product development, cutting-edge marketing strategies, sleek design and packaging, and a high-performance corporate culture. You’ll discover how Apple combines consistency with continuity and follow-through, and balances vision with practicality.
Follow Apple’s example and learn how to:
* Make the customer king
* Make the product king
* Break the marketing mold
* Build the learning organization
Although Apple is a technology company, this is not a story for computer buffs, but rather a book for managers who want to learn valuable lessons from both Apple’s mistakes and triumphs--all of which have led to its continuing evolution and ultimate meteoric rise to success. Because, for Steve Jobs and the visionaries at Apple, finding the future isn’t enough--you also have to deliver it.
“We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs
Reveals the master plan behind Apple’s revolutionary business model
The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:
* Make the customer and the product king
* Balance manufacturing with delivery logistics
* Motivate and inspire people outside the company to do your marketing and public relations
* Invent new distribution channels
* Decide on your company image and stick to your guns
* Leapfrog the competition
* Learn from both successes and missteps
Book Dimension
length: (cm)23.1 width:(cm)15.7
书籍真实打分
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